90-Day E-commerce Launch Playbook (20-Hour Audit Playbook)

Looking to take your product direct to consumer or launch an entirely new DTC brand? Our 90-Day E-commerce Launch Playbook is the comprehensive, step-by-step roadmap you need to build, optimize, and scale your online business. Designed by DTCCOO.com, this service provides a fully outlined audit and plan designed for new ventures and established wholesale businesses looking to break into the direct-to-consumer space.

What’s Included:

1. 90-Minute Business Intro Call

• Kick off your journey with a strategic deep dive into your goals, priorities, and day-to-day operations. We’ll pinpoint your key areas of opportunity and start mapping out a clear action plan.

2. 20-Hour E-commerce Playbook & Business Audit

• Receive a tailored 30/60/90/120-Day Roadmap, outlining the critical milestones, deliverables, and success metrics for:

• Operations: Supply chain, fulfillment, and customer experience

• Marketing: Brand messaging, promotional strategy, and growth tactics

• E-commerce Platform & Tech Stack: Website setup, integrations, and tools

• Social Media & Email Marketing: Audience building, content scheduling, and campaign strategies

• Paid Media: Budget planning, platform selection, and targeting

• This in-depth audit guides your business through each phase of launch and beyond, ensuring a stable and profitable foundation.

3. 1-Year Pro-Forma

• Get a data-driven forecast of your first year, including revenue targets, order volume, average order value (AOV), purchase orders (POs), and expenses—essential for smart budgeting and investor readiness.

4. 90-Minute Consultation

• Once our team completes the audit, we’ll walk you through key findings, actionable recommendations, and next steps. Consider this your personalized blueprint for DTC success.

Why You Need This Playbook:

• Fast-Track Your DTC Launch: Launch with confidence using a proven roadmap built by e-commerce specialists.

• Minimize Risk, Maximize Returns: Avoid common pitfalls and focus your resources where they matter most.

• Future-Proof Your Business: Stay ahead of the competition with a 12-month pro-forma that maps out crucial milestones.

• All-in-One Expert Guidance: Our seasoned team pulls from real-world success to help you reach revenue targets faster.

Ideal For:

• Startups eager to establish a profitable online presence from day one.

• Wholesale or B2B businesses looking to expand into the direct-to-consumer market.

Important Details:

• Prepaid Service: Requires full payment upfront.

• Scope Limitations: Does not include inventory costs, paid media spend, marketing expenses, or any out-of-scope costs.

• Expert Support: We’ll guide you through every step, ensuring you have the insights and tools to make informed decisions and scale your new DTC channel successfully.