FRACTIONAL COO FOR DTC & ECOMMERCE BRANDS
DTCCOO provides Fractional Chief Operating Officer leadership for growing e-commerce and apparel brands that need experienced operational leadership without the commitment of a full-time COO.
We work alongside founders and executive teams to build the operational infrastructure required to scale—aligning P&L performance, organizational structure, supply chain, inventory planning, fulfillment, e-commerce systems, technology, manufacturing, and cross-functional execution.
From identifying operational bottlenecks to building teams, processes, KPIs, forecasts, and scalable systems, DTCCOO turns founder-led businesses into structured, accountable, and operationally disciplined organizations built for profitable growth.
Executive-level operational leadership. Fractional commitment. Built to scale.
Revenue Performance Dashboard
Use the same tools trusted by 7, 8 & 9-figure eCommerce brands.
This Revenue Performance Dashboard was built from the exact frameworks I’ve used as COO of 8 & 9-figure brands, and with DTCCOO Ventures clients scaling into the tens of millions.
Talent Verification & Due Diligence service
DTCCOO Ventures ensures smarter hiring with resume verification, reference checks, role-fit audits, and org chart alignment to prevent costly mis-hires.
CASE STUDIES
Every Other Thursday
Industry: DTC Apparel
Services Provided: Fractional COO, Ecommerce & Marketing Consulting, Apparel Manufacturing
We optimized operations and digital strategy while setting up manufacturing partners. This gave the brand clarity and structure, enabling faster speed-to-market and a more efficient ecommerce engine.
Sanuk
Industry: DTC Footwear
Services Provided: Ecommerce Audit & Playbook, Fractional COO, Q4 Holiday Consulting
We conducted a full ecommerce audit, delivered a tailored playbook, and provided Q4 readiness consulting. This ensured marketing and operations alignment, optimized fulfillment, and a smoother peak season.
Thorum
Industry: DTC Jewelry
Services Provided: Ecommerce Audit & Playbook, Fractional COO, P&L Audit Consulting
We identified inefficiencies in operations and profitability by auditing ecommerce systems and the P&L. With new processes in place, Thorum improved margins, clarity, and operational confidence.
Portland Gear
Industry: DTC Apparel & Bags
Services Provided: Fractional COO, Demand Forecasting & Merchandising, Ecommerce Audit & Playbook
We strengthened operations through forecasting, merchandising strategy, and a full ecommerce audit. With a clear playbook, Portland Gear positioned itself to scale both online and wholesale with better inventory discipline.
AD Clubhouse
Industry: DTC Apparel
Services Provided: Fractional COO, Demand Forecasting & Merchandising, Apparel Design, Sourcing & Manufacturing
We acted as fractional COO, overseeing demand planning, merchandising strategy, and sourcing vendors to launch a premium men’s lifestyle brand. The brand scaled quickly with confidence in both product and operations.
Fat Boy Surf Club
Industry: DTC Apparel
Services Provided: Fractional COO, Ecommerce & Marketing Consulting, Apparel Manufacturing
We built operational frameworks to support growth, streamlined ecommerce processes, and sourced premium apparel manufacturing. The result was a stronger supply chain, improved marketing execution, and a foundation for scalable revenue growth.
